As required by us or third parties to conduct their business and pursue their other legitimate interests, in particular:

• to monitor, improve and protect the services on our website and services, in particular by looking at how they are used, testing alternatives (e.g. by “A/B testing”, and running “beta” version trials);
• to personalise our website and services; and
• in connection with legal claims, compliance, regulatory or investigative purposes (including disclosure in connection with legal process or litigation).

Where you give us consent (so far as that consent is required):

• we place cookies, monitor email engagement, and use other similar technologies in accordance with our Cookies Notice (set out below) and the information provided to you when those technologies are used;
• on other occasions where we ask you for consent, we will use the data for the purpose which we explain at that time.

‍For purposes which are required by law, in particular:

• in response to requests by relevant courts and public authorities, such as those conducting an investigation.

‍‍Relying on our legitimate interests

‍To the extent required by law, we aim to carry out balancing tests when significant data processing activities are justified on the basis of our “legitimate interests”, as described above.

‍Withdrawing consent or otherwise objecting to direct marketing

‍Wherever we rely on your consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. In some cases, we are able to send or display marketing without your consent. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by contacting us using the details set out below.

‍Who will we share this data with, and where?

‍We will share your personal data between our affiliates so they can help deliver and improve our services and comply with our legal obligations and related third party requests.

Personal data may be shared with courts or public authorities if required as described above, mandated by law or regulation, or required for the legal protection of our or third party legitimate interests, in compliance with applicable laws and regulations, and relevant / competent public authorities’ requests.

Personal data will also be accessed by employees or contractors, or shared with third party service providers, who will process it on our behalf for the purposes identified above. In particular, we use third party website and database hosting (primarily Amazon Web Services). In addition, personal data relevant to the legitimate interest of carrying out services related to the moonb.tc website may be shared with our third parties (BitMEX, Oxcart Assembly, Astrobotic and Bitcoin Magazine) and you agree that these third parties may contact you in respect of moonb.tc and other services and promotions they may propose to provide to you from time to time.

In the event that the business is sold or integrated with another business, your details will be disclosed to our advisers and any prospective purchaser’s advisers, and to the new owners of the business.

‍Your rights

‍Depending on applicable law (in particular, whether the laws of the UK or EEA countries apply), you may have the right to ask us for a copy of personal data about you; to correct or delete that personal data; restrict the processing of that personal data; and to obtain a copy of personal data about you that you provided to us (in connection with our agreement with you, or with your consent), in a structured, machine readable format, and to ask us to port this data to (i.e. share that data with) another organisation.

In addition, applicable law may provide the right to object to the processing of personal data about you, in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).

You have the right to appeal the result of significant fully automated decisions. This should be done by emailing us within 3 working days from the date of the decision, which we will then review.

If these rights apply, they may however be limited, for example if fulfilling your request would reveal personal data about another person, would infringe the rights of another person or legal entity (including our rights), or if you ask us to delete or change data which we are required by law to keep (or have other compelling legitimate interests in keeping). We will inform you of relevant exemptions we rely upon when responding to any request you make.

To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests balancing test, you can get in touch using the details set out below. If you have unresolved concerns, you typically have the right to complain to regulators, depending on applicable law. For example, in the EEA, your complaint can likely be taken to data protection authorities where you live, work or where you believe a breach may have occurred.

‍How long do we retain data?

‍Where you have provided us with your name and email address for the purpose of providing you with information relating to the operation of the moonb.tc website and connected services, we keep the data for 6 years from your last interaction with us.

Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of that request indefinitely, so that we can continue to respect your request in future.

Where we process personal data for site security purposes, we retain it for 3 years.

Longer retention periods may apply, such as where ongoing access to records continues to be important to our defence of legal claims or where we are required by law or regulation to retain information for specific periods.

‍Cookies and related technologies (Cookies Notice)

‍We use cookies (and local storage objects, but we refer to these collectively as “cookies” in this notice), web beacons/tags, and other related approaches to collect information about your use of our website. Cookies are small pieces of information sent by a web server to a web browser, to allow certain functionality or analytics. In particular, we use the following:

Strictly Necessary Cookies

These cookies are essential in order to enable you to move around the website and use its features. We also use these cookies to balance traffic over multiple servers, so we can keep it responsive and capable of dealing with high traffic from all users.

Performance Cookies

These cookies collect information on how people use our website. For example, we use these to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, trading, customer support and marketing.

Functionality Cookies

These cookies remember choices you make such as the country you visit from, and language and search parameters. These can then be used to provide you with an experience more appropriate to your selections.

Targeting cookies or advertising cookies

These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. These cookies are usually placed by third party advertising networks. They remember the websites you visit, and that information is shared with other parties such as advertisers.

Social Media Cookies

These cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter. Please refer to their respective privacy notices to learn how their cookies work and can be controlled.

Web beacons, tags

Some of our web pages or emails may contain electronic images, or computer code, that allow us to learn more about how our website is used (just like performance cookies, mentioned above). These “web beacons” and “tags” collect only limited information. We may also carry web beacons placed by third party advertisers.‍